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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Northumbria University – SEO

NORTHUMBRIA UNIVERSITY: INCREASE ORGANIC VISIBILITY

THE RESULTS WE ACHIEVED

  • A 113% increase in organic sessions beginning at a clearing landing page.
  • A 102% increase in organic users landing on clearing related landing pages.
  • An increase of 84.6% pages related to clearing viewed by users from organic sources.
This image show a bridge in newcastle upon tyne over looking Northuimbria University Business School

The key problem:

Northumbria University wished to increase their online visibility through several channels, for the ‘Clearing’ process. Whilst long-term visibility was the overall objective, the expectation was to monitor the performance during the 2015 A-level results period.

Who is the client?

Northumbria University is a University located in Newcastle upon Tyne in the North East of England. A former polytechnic, it was established as one of the new universities in 1992. It is a member of the University Alliance and the second university in Newcastle.

Core objectives of the campaign

  • Increase visibility through the ‘clearing’ process.
  • Increase overall long term visibility to the Northumbria University website.

The Silverbean approach to the objective

Strategic

  • Development of a ‘topical hub’ for the ‘Clearing’ process.

Tactics

  • Key phrase research.
  • Development, optimisation and implementation of on-page content.
  • Technical consultancy on site functionality and architecture.

113%

increase in organic sessions

beginning at a clearing landing page

What the client says

The search team working with us really understand the complexities of the higher education sector and have dedicated time to helping us achieve our goals. They’re reliable, knowledgeable and a pleasure to work with. They take the time to not only consult but to also educate.

Jason Yip

Marketing Manager (Digital)

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Stephen for a friendly chat today.

TALK TO US TODAY

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552