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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

Oka Direct - Affiliate Marketing

Image shows a living room decorated by oka direct

THE RESULTS WE ACHIEVED

  • Overall revenue uplift in 105.2% over 12 months, with over 12% of online sales generated via the Affiliate Programme.
  • Revenue via organic channel increased in 70.1% over 12 months.
  • Direct revenue increased by 178.3% since Analytics Tracking was set up.
  • This effect can be seen as an increase in brand awareness generated through affiliates.

The key problem:

OKA has an overall aim as well as weekly affiliate specific aims that have to be achieved by Silverbean. We had to be very strategic in their approach to building revenue via this channel, working with fashion and furniture content affiliates as well as some established voucher code and cashback publishers whilst preserving the high-end standard of the OKA brand.

Who is the client?

Established in 1999 as an interiors mail order catalogue, OKA offers an entire range of products for the home, including sofas, upholstered furniture, dining tables and chairs, curtains, storage, beds, headboards and linen, rugs, lighting and so much more. They also offer worldwide delivery.

Over the last 14 years, OKA has developed into a multi channel retailer currently operating 11 shops across the United Kingdom alongside a mail order, online and trade service.

Core objectives of the campaign

The Silverbean approach to the objective:

Strategic

  • Silverbean focused attention on integration to ShopStyle, SheerLuxe and various smaller blogs.

Tactics

  • Ensured that potential affiliates have been supplied with all the tools they need to promote the brand, including unique content, specific offers and competitions.
  • We also researched and targeted niche affiliates to push traffic and converting them on-site with the help of Yieldify and Ve Interactive technology.

178.3%

increase in direct revenue

since Analytics Tracking was set in place

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Tim or Shaun for a friendly chat today.

TALK TO US TODAY
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