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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

oki-ni – Affiliate Marketing

oki-ni: A NEED TO GROW THE SOCIAL FOLLOWING

THE RESULTS WE ACHIEVED

  • 10,000 shares within the first hour of the Instagram post going live – 60,000 in total over seven days.
  • Over 10,000 entries in total, resulting in a similar uplift in the oki-ni database size.
  • oki-ni’s total Instagram following increased by over 60% in the first 48 hours of the competition going live and 72% overall.
This image shows affiliate client oki-ni

The key problem:

oki-ni had set an objective to increase their social following via their digital marketing channels, however hitting the planned target was proving harder than first anticipated. Silverbean were tasked with supporting achieving said target via the affiliate channel.

Who is the client?

With 10 years’ experience, oki-ni is one of the world’s leading online fashion retailers, specialising in high-end fashion products from globally-recognised designers and up-and-coming fashion talent. Each season they showcase the best that the fashion world has to offer, presenting it in a rich and innovative environment.

Core objectives of the campaign

  • Increase social following through Instagram.
  • Enhance the brands profile/brand awareness.
  • Grow email database.

The Silverbean approach to the objective:

Strategic

  • Liaise with top lifestyle publications and discuss potential campaigns.
  • Utilise a competition around the sought after Adidas x Kanye West Yeezy Boost with a key affiliate.

Tactics

  • Collaborated with the number one premier menswear and lifestyle publication Hypebeast.
  • Created a giveaway competition of the Adidas x Kanye West Yeezy Boost.
  • Targeted the loyal following of five million followers to ensure huge brand exposure.

Utilising the Affiliate Programme reach in a different way, we increased oki-ni’s social following by 72% in one week and added over 10,000 new email addresses to the client database.

What the client says

Silverbean provides excellent client services and affiliate relationship management. With great support from the agency, the competition was a massive success which delivered strong growth on our social following and engagement, traffic and brand awareness.

Yui Pang

Marketing Manager, oki-ni and Menlook

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Nic or Lou for a friendly chat today.

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