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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

PINK BOUTIQUE: STAGNANT PERFORMANCE

This image shows a campaign shot from client MONNIER Freres

THE RESULTS WE ACHIEVED

  • 732% increase in revenue.
  • Increased ROI from 398% to 967%.

The key problem:

Pink Boutique had become dissatisfied with their previous digital agency partner, and were looking to make impact in a competitive market place.

Who is the client?

Pink Boutique are a fast fashion womenswear brand operating in the highly-competitive e-commerce space.

Core objectives of the campaign

  • Growth by expanding the account.
  • To drive more conversions, and ultimately revenue.
  • To maintain 4:1 ROI.
  • Increase the volume of dresses sold as this was a key part of their business.

The Silverbean approach to the objective:

Strategic

  • Improve brand loyalty.
  • New customer acquisition.

Tactics

  • Restructuring of the account.
  • Strip back on any non-converting campaigns.
  • Strategically relocate budget to focus on the best performing campaigns with the highest ROI.

732%

increase in revenue

What the client says

Silverbean has made significant improvements to our Paid Search campaign, adopting a strategic approach, reducing our cost per click and improving our cost per acquisition. They make sensible, creative recommendations to improve our strategy and maximise exposure to our key audience.

The PPC team have been incredibly effective in their work for us, firstly optimising existing campaigns and then being innovative in their approach to the account by testing. As the relationship has progressed we have worked well together defining strategic plans for the future. Always available for discussion, the team are on hand to support us as a business day-to-day.

Caroline Smith

Marketing Director

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Bianca, Hannah or will for a friendly chat today.

TALK TO US TODAY
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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552