The majority of Rare London’s sales came from within the UK. They were already achieving some sales from the US via the Affiliate Programme, but wanted to increase revenue and brand awareness within the region as part of their long-term international growth plans. The US was the obvious place to start in the brand’s international expansion, since it’s an English-speaking country. Therefore, this would not require costly site translation, and would make for easier communication with key US bloggers and affiliates.
Silverbean started managing Rare London’s Affiliate Programme at the beginning of 2014. They started as a Liverpool based high street fashion online retailer and sold women’s partywear predominantly. They worked in partnership with various celebrities, and promoted their Sam Faiers X Rare London Edit in 2016, which was a selection of on-trend dresses and jumpsuits as chosen and modelled by the reality TV star. The brand also offered a range of accessories, and utilised their social media channels and on-site blog ‘The Edition’ to promote their products.
The work Silverbean have done with US bloggers has been an integral part of our international growth through 2016. The bloggers they chose where engaging and on brand. The increase in figures across the board is testament to the hard work the team have done.
E-Commerce Manager, Rare London
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