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New business enquiries: 0191 260 0716

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New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Rare London – Affiliate Marketing

RARE LONDON: INTERNATIONAL EXPANSION

THE RESULTS WE ACHIEVED

  • All five US bloggers we gifted posted imagery and commentary of the Rare London products on their websites and social media channels, getting the brand in front of a collective audience of over 1.4 million during September / October 2016.
  • September 2016 was the best performing month on the programme thus far for Polyvore, indicating that many customers saw the content exposure and chose to buy through Polyvore, a platform they are familiar with in the US. The brand also performed well via Shopstyle and Shopcade.
  • Between 17th-21st September, a huge increase in traffic was witnessed on the Affiliate Programme, via third-party monitiser, Skimlinks. This was due to Buzzfeed US featuring Rare London in their “29 International Stores You’ll want To Shop Right Now” article.
Image shows Silverbean client, Rare London branding

The key problem:

The majority of Rare London’s sales came from within the UK. They were already achieving some sales from the US via the Affiliate Programme, but wanted to increase revenue and brand awareness within the region as part of their long-term international growth plans. The US was the obvious place to start in the brand’s international expansion, since it’s an English-speaking country. Therefore, this would not require costly site translation, and would make for easier communication with key US bloggers and affiliates.

Who is the client?

Silverbean started managing Rare London’s Affiliate Programme at the beginning of 2014. They started as a Liverpool based high street fashion online retailer and sold women’s partywear predominantly. They worked in partnership with various celebrities, and promoted their Sam Faiers X Rare London Edit in 2016, which was a selection of on-trend dresses and jumpsuits as chosen and modelled by the reality TV star. The brand also offered a range of accessories, and utilised their social media channels and on-site blog ‘The Edition’ to promote their products.

Core objectives of the campaign

  • Increase US brand awareness.
  • Drive US sales.

The Silverbean approach to the objective:

Strategic

  • Integrate with top US affiliates.
  • Embark on US blogger outreach.

Tactics

  • CPC campaigns with Polyvore.
  • Increased visibility on shopping platforms Shopstyle and Shopcade.
  • Gifted five US bloggers.

In 2016,

the affiliate program overall has witnessed a 238% revenue increase, and a 95% traffic increase compared to 2015.

What the client says

The work Silverbean have done with US bloggers has been an integral part of our international growth through 2016. The bloggers they chose where engaging and on brand. The increase in figures across the board is testament to the hard work the team have done.

Brad Ledson

E-Commerce Manager, Rare London

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Natasha or Louise for a friendly chat today.

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