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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

ScS - SEO

THE RESULTS WE ACHIEVED

  • Since commencing work on ScS’ digital performance, we’ve delivered a 15-20% increase in organic traffic versus the same period the previous year, plus a 70% increase in online revenue.
  • Average search engine rankings improved every month and competed with brands with much larger marketing budgets.
  • #SofaCelebrations campaign secured an increase in social media followers, blog readership and generally, more positive interaction with the brand during the five weeks of the campaign.

The key problem:

Maximising the traffic and revenue driven to the site. We often work to improve the brand’s reputation online – helping the customer service and social media teams overcome any negative sentiment that might be coming through social platforms.

Who is the client?

ScS Sofas is one of the UK’s largest furniture retailers, with over 100 stores across the country and a growing online presence. While considered to be specialists in sofas and carpets specifically, they also sell flooring and other household furniture.

The company was established back in 1894, long before e-commerce, and are committed to providing expertise on their wide range of products whether the customer is in-store, on the phone or critically, online.

The Silverbean approach to the objective:

Strategic

  • ScS frequently run promotions, sales and offers, meaning we must adapt quickly in order to maximise their impact online.
  • We employ a long-tail organic search strategy, focusing less on broad terms such as “sofa”, and look for opportunities around more specific searches, which yield a higher conversion rate.

Tactics

  • This strategy ensures we target profitable keyphrases through ScS’ landing pages for their key products and exclusive brands – which bring them the most revenue.
  • Building relationships with key online influencers and bloggers in the home and interior industry, and work with those to help raise the brand profile of ScS through targeted link building campaigns. Part of this engagement strategy was the successful #SofaCelebrations campaign, which ran throughout the duration of the 2014 World Cup.

What the client says

Silverbean are very easy to work with, very knowledgeable and technically sound - so everything has been great. Previously we worked with a number of agencies across our various digital channels and the incoherent approach just wasn't working for us. We decided to move our campaigns to Silverbean and have been really impressed with the work so far. It just works!

Sarah Oldroyd

Head of Digital

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Andy for a friendly chat today.

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552