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New business enquiries: 0191 260 0716

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New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Shepherds Friendly – Affiliate Marketing

Shepherds Friendly - Affiliate Marketing


  • 206% increase in online sales.
  • 276% increase in conversion rate.
Image shows a person using a calculator to do finances

The key problem:

After a bad experience with a previous agency, Shepherds Friendly wanted a more stable, consistent and transparent Affiliate Programme that allowed them to build solid, trusted relationships with their publishers.

Shepherds Friendly wanted to increase the volume of conversions seen via the Affiliate Programme and turn it into a more prominent, successful part of their business.

Who is the client?

Shepherds Friendly is a mutual society, specialising in finance. They offer their customers an array of savings, investment and insurance products, including ISAs and life insurance plans.

Since establishing in 1926, Shepherds Friendly is now a multi-million pound operation, with over 66,000 members throughout the UK.

The Silverbean approach to the objective:


  • We suggested moving to the OMG affiliate network which specialises in finance merchants. We then worked with Shepherds Friendly to come up with a commission structure that was attractive to affiliates but also worked within their margins.
  • On their previous network, cash-back affiliates had performed well, but as their competitors previously offered a lot more commission, this was an area we addressed straight away.


  • Shepherds Friendly created co-branded landing pages and we worked with the cash-back affiliates to make sure the merchant pages were optimised accordingly.
  • To ensure that all activity on the Affiliate Programme was as transparent as possible, we used a project management tool that was updated daily to allow Shepherds Friendly a full overview of what we were doing.
  • By implementing a commission structure that really used Shepherds Friendly margins to their maximum potential, we were able to really incentivise the cash-back sites in particular. This resulted in more premiums of a higher value, as the commission value was far more generous as the premiums increased.
  • Our campaign also established the Shepherds Friendly much further with the right type of affiliates, paving the way for future campaigns which will allow continued increases in sales and conversion.


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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552