The Pen Shop – PPC
November 2018 – February 2019 v 2017
The Pen Shop had limited marketing spend and their ad account was failing to meet their revenue targets due to increased online competition year on year.
A twelve-month review showed low value products were spending 20% ad budget to generate 42% conversions – whilst resulting in just 18% revenue.
Established in 1858 in Newcastle–upon-Tyne, The Pen Shop has grown to become Europe’s largest writing instrument seller, with ten city centre stores throughout the UK. The Pen Shop stocks a vast range of luxury and premium brands such as Montblanc, Caran d’Arche, Graf von Faber Castell & Cross as well as their own brand, Kingsley.
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