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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Tracking the Sales Funnel – Analytics/Optimisation

Tracking the Sales Funnel


  • Access to a wealth of data not previously available.
  • Opportunity to identify bottlenecks in the sales funnel.
  • Easily improve conversion of key onsite conversions.

What development did we aid?

Data and insight are two of the biggest weapons for the 21st century marketer, but what happens when you have neither of these?

How are you going to know which parts of your sales funnel or signup form are failing with them?

Here at Silverbean we pride ourselves on measuring our clients’ key conversions and sales funnels well. We can track any form fill or goal conversion funnel using virtual pageviews, and these are set up using Google Tag Manager, meaning that there is no need for your development team to ever get involved.

This allows for your key business objectives and funnels to be more closely monitored for bottle necks and problem areas.

Key development factors:

Here’s an example of an 18 step questionnaire, where we track each individual questions success rate:

This image shows the sales funnel tracking for Nutricia by Silverbean

We then created the following ‘Goal Funnel’ within Google Analytics so that it would easily identify drop off and problem questions:

This image shows the funnel tracking for Nutricia by Silverbean

Collecting information like this means that we can recommend ways to improve conversion for one of Nutricia’s key business objectives.

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552