Tracking the Sales Funnel – Analytics/Optimisation
Data and insight are two of the biggest weapons for the 21st century marketer, but what happens when you have neither of these?
How are you going to know which parts of your sales funnel or signup form are failing with them?
Here at Silverbean we pride ourselves on measuring our clients’ key conversions and sales funnels well. We can track any form fill or goal conversion funnel using virtual pageviews, and these are set up using Google Tag Manager, meaning that there is no need for your development team to ever get involved.
This allows for your key business objectives and funnels to be more closely monitored for bottle necks and problem areas.
Here’s an example of an 18 step questionnaire, where we track each individual questions success rate:
We then created the following ‘Goal Funnel’ within Google Analytics so that it would easily identify drop off and problem questions:
Collecting information like this means that we can recommend ways to improve conversion for one of Nutricia’s key business objectives.
We created an automated reporting process that frees up internal resource for our clients. Read more about it.
We helped Journey Latin America define and understand their new target market. Here's how...
We helped Godiva better understand their customer and grow their brand. Read more.