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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Tyneside and Northumberland Mind

Tyneside and Northumberland Mind: Fundraising Event Ticket Sales


  • Facebook engagement increased 55%.
  • In the twelve days the ads ran, 33 event tickets were sold online, six of which were through Facebook directly.
  • 4% increase in Facebook Likes.
  • 83% increase in Event Responses.
This image shows the Gateshead Quayside, where Thinking Digital Conference is held

The key problem:

Tyneside Mind launched a charity fundraising walk, but were behind on ticket sales with six weeks to go. We used Facebook ads to spread the word, drum-up support and increase ticket sales.

Who is the client?

Tyneside and Northumberland Mind is a Non-For-Profit organisation advocating for better mental health in the Tyneside and Northumberland area. For those going through a difficult time, they offer informal one-to-one support, as well as group counselling.

Core objectives of the campaign

  • Ticket Sales
  • Facebook Event Responses
  • Increase Brand Awareness
  • Increase Web Traffic

The Silverbean approach to the objective


  • Pinpoint quality audiences.
  • Use small budget wisely to maximise impact.


  • Create Remarketing Lists and Lookalike Audiences to serve ads to.
  • Pinpoint Interest Groups who would be interested in this sort of event (ie. Women Who Walk, Fundraising Walks etc.)
  • Pinpoint demographics who would be interested in this event (those aged between 25 and 60, mainly women).



To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Deanne or Hannah for a friendly chat today.


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