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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Vetoquinol – PPC

Vetoquinol: Exposure

THE RESULTS WE ACHIEVED

  • Traffic hit 198,508 across the 6 week period.
  • Although conversions weren’t the priority, the campaigns generated 625 clicks through to stockists.

The key problem:

Vetoquniol wanted increased visibility and traffic to their ‘Zylkene’ page – a dog and cat calming product that they hoped would have increased relevance during the World Cup season, when pets could be aggravated by loud televisions and cheering.  The project was just 6 weeks in total with a £90k budget.

Who is the client?

The ninth largest veterinary pharmaceutical company in the world, Vetoquinol is first and foremost an independent, family-owned business.  The UK team has recently moved to Pury Hill Business Park in Towcester, Northamptonshire.

Core objectives of the campaign

  • Push the Zylkene product over a 6 week period
  • Generate 770,000 brand impressions
  • Generate onsite traffic of 154,000

The Silverbean approach to the objective

Strategic

  • Generate high traffic and brand exposure, utilising multiple display and video campaigns.
  • Generate more focused traffic through targeted brand and product ‘problem solving’ search campaigns.

Tactics

  • Audience development – In-market, similar and affinity audiences.
  • Video development.
  • Search campaigns – ‘offering a solution to a problem’.
  • Research into the relevance of the World Cup to the demand for the product.

25%

growth above target

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Chris or Hannah for a friendly chat today.

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552