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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Virginia Hayward

Virginia Hayward


  • 62% increase in organic traffic YoY
  • 37% above organic revenue projections
  • 55% increase in organic traffic to the Christmas category YoY
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The key problem

Silverbean worked alongside Virginia Hayward in 2016 on a Christmas campaign, which resulted in a significant increase in both organic traffic and revenue. In 2017, we were tasked with maintaining the growth at Christmas, whilst raising organic visibility and revenue for corporate hampers.

Who is the client?

Virginia Hayward, a wholly family-owned business, has grown from a cottage enterprise to becoming a leader in the luxury wine and food hamper industry. For over 30 years, they have been supplying and building hampers for some of the most prestigious companies in the UK.

The Silverbean approach to the objective


  • Target users looking for corporate hampers
  • Target users looking for Christmas hampers


  • Development of corporate topical hub by re-structuring and re-optimising the main corporate landing page, and developing wholesale, branded and corporate Christmas pages
  • Expanding of Christmas taxonomy by 15+ new sub-categories, and re-optimiing high-performing categories from 2016
  • Development of Christmas blog schedule to target long-tail queries
  • Creative content and link building campaign


above organic revenue projections

(62% YoY)

To find out how to drive your business forward with our results-focused campaigns, call Tim or Shaun for a friendly chat today.

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