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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Visit England: Strategy

Visit England: Strategy

THE RESULTS WE ACHIEVED

  • Visibility increase for targeted keyphrases associated with destination partners.
  • 527% YoY organic session increase across pages grouped within the regional hub.
  • Long-term methodology document developed in collaboration with VisitEngland to content refreshes and planning for further topics.
This image shows client Visit England

The key problem:

Visit England wished to increase their online visibility, as well as increase organic sessions to their website.

Who is the client?

VisitBritain/VisitEngland plays a unique role in building England’s tourism, raising Britain’s profile worldwide, increasing the volume and value of tourism exports and developing England and Britain’s visitor economy.

The Silverbean approach to the objective:

Strategic

  • Increase organic visibility for targeted keyphrases with destination partners.
  • Increase organic sessions within the regional hub section.

Tactics

  • Implementation of topical hub structure.
  • Creation of region specific content relating to destinations.
  • Technical consultation.

527%

YoY organic session increase across pages grouped within the regional hub.

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Andy or Jack for a friendly chat today.

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