We’re finally allowed to shout about the fact that, not only did our amazing agency achieve Elite status in this year’s Digital Census, but two of our talented females have been named in the 2015 edition of The Drum’s Top 50 under 30.

The annual shortlist is a celebration of the “high-achieving women who have made it big in digital” before hitting the big old 3-0.

Our Digital Performance Director, Charlotte McMurray, and newly-promoted Senior Marketing & PR Manager, Lauren Archer, have both made the cut this year and we’re terribly proud of the pair of them. Only recently, both contributed to a piece on Women in Digital, featured here on the Silverbean blog, as well as on The Drum and Bdaily, and as an industry where women are still grossly under-represented, it’s a pretty big deal that we have two of the Top 50 in our ranks.

The list is initially compiled via nominations, before an expert panel of judges including Matt Bush (Director of Performance at Google), Diane Young, co-founder at The Drum and Sarah Wood, co-founder of Unruly, among other highly influential digital folk, get down to judging. Their job is by no means an easy one, with hundreds of candidates to assess and testimonials to read before finally, unanimously deciding on the Top 50 women who’ll reign supreme in the digital industry over the coming year.

So, to give better insight into why our gals were selected, here’s their full interviews, carried out by The Drum…

CharlotteC

Charlotte McMurray – Digital Performance Director

Tell us about your biggest career highlight to date:

“Being appointed Silverbean’s Digital Performance Director. I joined the company in an entry-level SEO role, so working my way up the ranks is an achievement I’m very proud of. That being said, while the title is obviously nice, for me the real satisfaction comes from seeing how much the agency has grown and changed over that time, seeing that progress reflected in our client results and via industry recognition, and seeing how the projects I’ve been involved in have contributed to our success.”

What does your average day look like?

“Consulting on strategy, analysing performance data, researching industry trends and building pitches all feature regularly. I tend to work in short bursts, interspersed with keeping up with whatever else is going on in the agency. It can get chaotic, but it works for me and I love the variety.”

How would your colleagues describe you?

“Approachable, enthusiastic and opinionated, each of which can be double-edged sword! I have a reputation as a ‘do-er’ and often get pulled into new projects. I wouldn’t change that, but I tend to get distracted by new, shiny things, so I have to prioritise carefully to avoid getting carried away.”

Who inspires you most, either professionally or personally?

“I was introduced to Seth Godin’s work early in my career, and I’ve been a fan ever since. His thinking on marketing, business and shipping great work has had a huge influence on me, and his blog posts are always beautifully crafted, insightful and to the point.”

If you weren’t in digital, what would you be doing?

“If I left digital now, it would probably be to go into business for myself. If I’d never gone into digital at all, I’m not sure where I’d have ended up! I enjoy work that lets me solve problems in creative ways, so maybe engineering, or something in the arts.”

LaurenC

Lauren Archer – Senior Marketing & PR Manager

Tell us about your biggest career highlight to date:

“Before joining Silverbean in June 2014, I always worked in-house, client side. One of my biggest career highlights is without doubt joining the agency. I’ve learned more than I could have ever imagined, and it never stops. I’ve transformed the brand, delivered a successful website and developed a content strategy unlike anything our agency has ever seen before. Outside of the office, my career highs have included winning ‘Best Food Blog’ award for Scran on the Tyne, and being selected as a brand ambassador for French Connection as well as The Journal’s ‘Most Influential’. Not a bad year, really!”

What does your average day look like?

“My days are challenging and varied, and include anything from copy writing, to SEO strategy implementation for our growing website, to editing and designing pitch presentations and documents and PR outreach. Oh and I spend hours on Hubspot! I’m also training our new Marketing Exec, who’ll hopefully make this very list over the coming years, as an incredibly motivated and talented young woman in digital.”

How would your colleagues describe you?

“I asked around and got: Full of ideas, confident, precise, patient, insightful and on occasions, pretty bossy – in a good way!’ I have high standards and my own way of doing things, plus I can be notoriously stubborn, but if I believe what I’m doing is for the good of the agency, I won’t settle until it’s done. We’ve come a heck of a long way in a short space of time, and the only way of consistently improving on my delivery is to stay true to my ideas and focused on the results, whilst hopefully not rattling too many cages along the way!”

Who inspires you most, either professionally or personally?

“I’m lucky to have two incredibly inspiring women in my family, who inspire me daily and remind me that hard work, determination and a smile can get you to brilliant places, even when the going gets tough. I’m also privileged to work with a range of hugely talented females at Silverbean, and all of them are a reminder that gender roles are ancient history, like they should be!”

If you weren’t in digital, what would you be doing?

“At University I was obsessed with radio presenting and did the breakfast show for 3 years at the University station. I’d like to think I’d have pursued that, but truly, it’s all about digital for me and I wouldn’t want to be in any other industry.”

 

You can see the full Top 50 in the latest issue of The Drum (October 14th issue), and to learn more about our brilliant, award-winning team, head on over to the Silverbean team page. Let’s hope some more of our ladies feature in the 2016 list!