Whether you’re redirecting to a separate site, using a responsive web design or providing users with a thumbnail alternative, making sure your website is mobile ready is definitely something that you should already have got a handle on.

Smart phone users are here to stay and although the majority will be looking for key snippets of info when they’re out and about there’s an increasing number who are ready and willing to surf and buy on the go.

People are becoming less hesitant about buying items online with sites like Ebay requiring almost permanent monitoring when bidding for a product which makes having a Smart phone an essential piece of kit. Also, apps are now being created to target mobile shoppers giving them instant access to compare, locate and buy products with the minimum of fuss.

So, if your site is mobile ready then good for you however, if you’re looking for a few choice tips to help you increase your conversion rates for mobile users then read on and try not to miss your bus stop.

Keep it simple

Make sure that your content, product descriptions and purchasing path is as simplified as possible. There’s no need to make users jump through hoops when searching for a CTA on your site just ensure that you keep text, fields and the amount of time it takes to buy, down to a bare minimum.


You don’t need to have page upon page on a mobile ready site as this can often prove to be confusing and completely unnecessary to someone on the go. Make sure each user experience is as spontaneous as possible and take out any clutter that may detract from a sleek and easy to follow layout.

Style it out

Even though a mobile ready site won’t want to feature the majority of pages, images and content that you’ll find on your main site it will still want to retain the brand identity and colour scheme to reinforce your online presence. Style tip: loyal customers to your main website will feel comfortable when making the move to the mobile version if they find the same colours and branding so bear this in mind when styling out both sites.

White space is good

The scourge of most web designers and style gurus is white space and whether it’s good or bad to be seen to have nothing on a page as opposed to something just for the sake of it. This problem doesn’t occur if you’re designing a page with mobile users in mind as white space provides a clean and chic background to help CTA buttons stand out and prevent users clicking an adjacent button by accident.

Don’t be too Flash

It’s generally perceived that iPhones are responsible for almost a third of the current smart mobile market and as Apple doesn’t support Flash it’s probably best to avoid at all costs. The same can be said for Javascript as although there are plenty of lovely apps out there, if a mobile hasn’t been utilised to support Java then it can take an irritatingly long period of time to load.

Fat fingers

If, like me, you’re proud of your lovely chunky finger digits and refuse to use a typing wand then the prospect of typing on a tiny keyboard can be quite the challenge. Pre-determined fields, drop down boxes and tick lists are all ideal for cutting down time and providing a quicker route to a conversion which all adds up to a whole heap of happiness for all concerned.