Valentine’s day, it’s the day to celebrate love with cards, flowers, chocolates and if you’re very lucky, something extra special and sparkly.
These pricey expressions of love make February a key point in the year for those in the jewellery business, making it all the more important that those in the ecommerce game have competitive and flexible delivery options.
The sad story is that with delivery often what the customer wants just doesn’t match up with the options they are given, leading to heartbreak in the form of abandoned baskets and lost revenue. So to find out just how loved up buying jewellery online is when it comes to delivery we set about profiling a selection of 25 sites across the Jewellery and Watch sector. You can see our findings below.
As 100s of cards and dozens of red roses flood into Silverbean HQ for our loved up workforce the good news is that the Jewellery sector is getting the essentials right. The average cost of a standard delivery is £1.37 lower than the average found by the 2014 Micro ecommerce delivery report, at just £2.07 compared to £3.44.
There is also a promising trend towards offering free delivery; with 44% offering free standard delivery and 8% offering free next day delivery. This compared to just 16% offering free delivery in a survey of over 200 sites certainly bodes well.
All of the sites we profiled sold fine jewellery and/or designer jewellery (we only accept quality gifts here at Silverbean) and so at this higher end of the market higher customer expectations do come into play. I’m not sure I would be pleased to pay for standard delivery if I was already spending a considerable amount for a piece of fine jewellery, would you?
Speed is of the essence when it comes to those last minute ‘almost forgot what day it was better buy something quick’ type purchases and with 92% offering a next day delivery option at an average cost of £4.31, the vast majority of our sites would be able to come to the rescue. Disappointingly for those of us working standard office hours just 16% offered a Saturday delivery option, with charges averaging £9.13. Best hope the boss doesn’t mind a few extra parcels turning up then.
Flexibility and convenience in delivery options was a turn off across the sector, with just a few companies offering the more innovative options to fit around a standard working day. Only 8% of our sites offered nominated day delivery, however where it was offered it was at the same cost as standard delivery compared to a £5.95 average in the Micro report so brownie points all round for that 8%. And when it comes to offering a whole range of options to suit even the most hectic lifestyle our friends at Astley Clarke are way ahead of the field, offering same day and evening deliveries to please even the most demanding customer.
This kind of innovative approach is set for growth in 2014 as customers tire of queuing to pick up missed deliveries and look elsewhere for more attractive options. With click & collect options already a success could it be the year when super fast same day delivery services such as Shutl come into their own?
Diamonds delivered to your door in minutes, now there’s a match made in heaven.