spamSpamming is no longer black hat, it’s simply old hat, and if you’re doing it as a career or just for ‘fun’ then you’re probably not getting much from the process other than really bad karma and RSI. Hey, but what if you don’t actually know that you’re spamming? What if all the while you feel like you’re carving out a niche for your product or service by attempting to attract customers by the only methods that you think works?

Basically, ignorance really isn’t bliss and if you want to sleep at night knowing that Google, or any other search engine for that matter, isn’t going to track you down and give your spammy self a serious telling off, then read on to find out how you can avoid clogging things up for the rest of us.


Back linking to your site should be a profitable exercise for both you and your customer, so make sure you only link from trustworthy and relevant sites. Also, don’t trick the reader into linking to you because you’ve promised them something that doesn’t exist e.g. ‘click here for a photo of David Beckham’ – click – ‘ten top tips on how you can keep your double glazing in premium condition’.

Links should be relevant, do exactly what they say and, pretty essential this one, they should work, so make sure you keep a handle on your incoming, outgoing and internal links to ensure they’re not broken.

Social Media

Try to avoid cramming Tweets with #hashtags (especially unrelated to subject matter) because it’s lazy, it’s tacky and you look like a spammer.

If you’re continuingly covering your Facebook fans walls with postings back to your site then you’ll be not only considered as exceptionally annoying but you’ll also lose fans which is probably the opposite of what you’re looking for.


Similar to the social advice, just limit your emails to one a week or even one a month or, better yet, when you have something of worth to communicate. Personalise and target specific groups rather than randomly emailing your entire database regardless of what they may be interested in.

Also, give your recipients the chance to unsubscribe from your mailing list and if they do then make sure you abide by their decision and leave them the hell alone.

Your site

Ensure your content is concise, well-written and engaging because anything else is simply unacceptable. If you have to ‘borrow’ someone else’s content then make sure you attribute a link back to the original piece or ask the author if it’s ok before you ‘borrow’ it.

These days content that is literally dripping with keywords is very easily detectable by both the savvy reader and search bots so use keywords sparingly and within the correct context. If you’re blogging then the same rules apply for tags – don’t over-tag, particularly if they have nothing to do with your post. Also, if you’re commenting on someone else’s blog, don’t say a word or two and then submit a link back to your site.

If you have to get your revenue through advertising then don’t be too intrusive when someone enters your site because the last thing they want to see is ‘quirky’ animations, pop ups accompanied by blaring voice overs or a third party ad that has nothing to do with the stuff that you’ve got on your site.

In a nutshell: to avoid being a spammer make sure you respect people who are visiting your site and don’t submit anything that you wouldn’t like to read yourself.