Going Global – Our Guide to International SEO
An exclusive Silverbean guide to International SEO
So, you’ve done your research and have identified that there’s a need for your products/services in markets beyond the shores of the UK. But how do you expand your online presence to target customers in multiple countries across the world, whilst ensuring that you protect what you’ve worked so hard to achieve for your UK site?
It’s a question many digital marketers find themselves asking and one which we want to help you with, hence the creation of our guide to International SEO.
Well, we’ve definitely got the expertise to share. We’ve worked with a lot of companies over the years on their international digital strategies, each at varying stages of expansion.
Some of these businesses have set up just one international site (typically targeted at the US), while others have had multiple sites, across multiple continents, so we’re well versed in international optimisation from strategy planning, to measurement of success and everything in between.
We know and understand the challenges that you’re going to face along the way and it’s for this reason that we want to share our learnings and experience with you to hopefully make the transition into the international market as smooth, and as successful as possible.
Whilst there is certainly a best practise guideline to follow with respect to the all-important site set-up, there’s also a lot of factors to consider in terms of what is going to work best for you and the company. This article will take you through all these different factors, so you can make an informed decision, understanding the benefits and limitations of each option.
All this information is free for you to download, so go ahead, have a good read and let us know if you found it useful, or even better; if you’re going through international expansion at this very moment, let us know how you’re getting on! We’d love to hear about your experiences, so use the contact form or head over to Twitter to share your feedback.