Marketing Personalisation: The Workbook
Be a Better Marketer. Here’s your guide & workbook to effective Marketing Personalisation.
With fewer than one in four consumers feeling that retailers understand their needs (Webloyalty, Feb 2016), it’s blindingly obvious that we marketers must do better. But how?
Well, you start by knowing who your customer is, what they want and how they make their purchasing decisions. Then you do everything you can to match them at every touch point. Sounds simple, doesn’t it?
Dig below the surface, however, and it all gets a bit overwhelming.
While personalisation and customer-centricity are the order of the day, you’d be hard pressed to find many retailers who have the capability to truly deliver on this, besides the biggest players. So if you don’t have the budget, IT infrastructure or huge marketing departments, what can you do?
Remember three things:
There’s no point berating your company for not being further on in the personalisation journey than you are. You are where you are and it’s fine! What you’re working towards, then, is greater personalisation – over time, you build up the knowledge, capability and resources you need.
So whatever your starting point, whether your company treats all customers the same currently and simply employs a scatter-gun approach to marketing personalisation, or you’re already working with some segmentation, get yourself a brew. Settle in and give our Marketing Personalisation workbook a whirl.
You’ll finish up with a defined plan on how you can start your Personalisation journey!
Should you need a little background insight before you get started, check out of our intro post to Personalisation, right HERE.