One of the most common questions we get asked is “What’s the secret behind successful Blogger Outreach?” Many businesses have tried and failed to do their own influencer outreach activity. There’s often the occasional clash with the PR company, collaborations with bloggers who might not quite meet the brand aesthetic, and all in all, it ends up being an exercise most marketers just don’t have the time, knowledge, relationships or patience to see through.
But needless to say, we all know it’s an integral part of digital marketing today, especially in the Affiliate Marketing channel.
We work with many luxury, fashion and travel brands, particularly, and effective Blogger Outreach as part of a results-focused affiliate program is becoming an increasingly important part of their activity. But where to begin if you don’t have an expert agency (that’s us, btw) by your side?