The Future of Paid Marketing

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In this exclusive whitepaper from Silverbean, our Head of Optimisation & Planning, Neil M.Hancock, takes a look into his Paid Marketing crystal ball to try and predict the Future of Paid Marketing in 2016 and beyond. What’s on the horizon? What trends are set to continue? What tricks does Google have up its sleeve? It’s all here.

Within this resource, we’re looking at the ten likely (or perhaps not, depending on how ambitious Neil was feeling on the day he wrote it!) changes that will come into play over the course of the next year. Predictions include:

The increase of “How To” searches
The increase (and an increase that eclipses the increase of “How To” searches!) of “OK Google” searches
The wearables market
Journey tracking between offline and online
The increase of ‘Google-owned’ properties
Making branding have a return
Understanding users, not just devices
Personalisation based on behaviours, not demographics
Google’s “Customer Match” and the fact it’s going to be huge in 2016
Methods of assigning quality score.

There’s also significant insight based from our existing knowledge and experience of Micro Moments, multi-channel “unified” campaigns and knowledge of Google Customer Match. Oh, then there’s the successful PPC campaigns we run for the likes of Berghaus, Pretty Green, Bosch, Explore (an award-nominated one, actually!) and ScS.

While this whitepaper is based on opinion, the research and experience behind it is attributed to years spent in paid marketing, where we’ve identified trends before they’ve arisen and helped our clients make the necessary changes to benefit from developments and updates. This whitepaper comes complete with the predictions themselves, along with insight of what they mean for brands today, and in the future.

Download your copy and get a head start today. We’d love to hear your thoughts and predictions, too, which you can send to us via Twitter, or through the Contact Us page.

As Head of B2B, Neil focuses on how to constantly grow sales performance for B2B clients. Working with the likes of Activ Technology, Carlisle Brass and Meetupcall, he continues to hone our offering in B2B marketing.