NEWSFLASH: Creating travel content isn’t as easy as you’d expect.
Sure, everybody loves a holiday, but do you consider the whole journey a user goes through when booking a getaway?
It’s essential in travel content marketing to ensure every step of the way is useful for customers, from the researching stage right through to when the holiday is over. The travel market is one of the most competitive out there, and given the amount of decisions a user needs to make before they’re ready to book, it’s also one of the most stressful and competitive.
We’re here to help you take the stress away from customers, and ensure every step of their holiday booking journey is first class.
Enter, THE USEFUL TRAVEL CONTENT JOURNEY – the only guide you need to make travel content marketing a breeze.
Starting with a useful content model that separates the sales funnel into 5 easy-to-digest segments, you’ll find tips on how to plan, organise and deliver your strategy in order to maximise your opportunities for success.
Fantasising, Finding, Arranging, Enjoying and Reminiscing, the travel content marketing customer journey doesn’t start when a customer books a holiday, and nor should it end when they get on the plane. From winning hearts and minds before a customer has put their heart and mind into it, to ensuring everything is in place for the perfect holiday experience, learn how to turn your travel content marketing into a customer’s personal tour guide.
With the current growth in mobile use only set to expand in the future, the importance of seizing the opportunities presented by intent-rich moments in search – Google’s famous micro-moments – is never more important than in the multi-stage journey that is booking a trip away.
And with our insight, you’ll discover how to make user generated content a central hub of everything you do, transforming your customers into voluntary marketers.
Complete with case studies such as Intrepid, KLM, Explore and Oyster.com to illuminate every step of the content marketing customer journey, you’ll see how the most successful travel brands have wowed – and continue to wow – their customers.
Download our FREE Travel Content Marketing guide today, and don’t forget to share your thoughts with us on Twitter!