How does this help you?
If you want to get in front of new customers and break into international markets, Amazon Ads are the perfect solution. There are over 100 million Prime members worldwide, including over 65% of American households, making our service ideal if you are looking to take your ecommerce business global.
The lower level of competition also means that Costs per Click (CPCs) are lower than usually seen with Google, helping to maximise your budget.
Additionally, as customers are usually ready to make a purchase when they browse Amazon, you’ll be meeting them at the right stage in the customer journey, putting your products front and centre at the perfect time for them.
How does it work?
Our team can create a product feed for you from scratch, getting your ads up and running as soon as possible.
Our example tactics for an Amazon Ads campaign include:
- Developing detailed manual targeting for greater audience control
- Creating well-structured campaigns by product category
- Writing compelling and urgent ad copy, clearly promoting key USPs and attracting customer attention
- Bidding on popular brands selling similar products
- Experimenting with ad formats to determine best area of focus
- Using negative keywords to ensure relevant traffic and no wasted spend
Want to know more? Get in touch with our PPC team to find out how we can use Amazon Ads to help you reach new markets.