2015. The year you vowed to finally go through with your “New Year, New You” resolutions, the year of the Rugby World Cup in England, and the year that Marty McFly and the gang came Back to the Future.

We may be relieved that some of the infamous Back to the Future II movie’s predictions were made incorrectly, however, there were many more which weren’t far off the mark. For example, social media and email may have banished the fax machine to the verge of extinction (much to our delight!) but other key features of the 1989 cult classic are already evident in everyday life or failing that, are just around the corner. If rejuvenating your social media efforts is top of your new year’s must do list, then why not take a slightly different approach; just like Marty McFly, you can aim to rescue the situation by taking your social strategy back to the future. Hold onto your unusual hats, put your foot down on your flying car and send your social media storming into the new year with these Back to the Future inspired tips…

Will You Go Back to the Future with Your Social Media in 2015? from Lisa Kelly- Social Media and Content Manager

1. Use Nostalgia To Resonate With Your Audience

The 80s café full of items from days gone by was a key favourite with 2015’s socialisers attracted by the warm feeling of nostalgia created by original computers, box style televisions and dust busters on display. Nostalgia has long been a favourite marketing technique, said to have a positive effect on the psyche as after all, nostalgic moments are generally happy memories.

How to Take Your Social Back to the Future:

You will have no doubt seen the many nostalgic Buzzfeed posts, and fashion brands such as PinkBoutique regularly play to their generation Y audience.

2. Automate and Animate

The film anticipated the increased use of automated technology which can be clearly seen today with the prevalence of self-service checkouts and petrol stations. Where we certainly don’t recommend that you automate all of your social media messaging to the point where you come across faceless and spammy, automation has long had its place in social media. Many modern marketers would be lost without tools such as Hootsuite and Buffer where resources are stretched, especially when outside of traditional office hours. Remember to use them to your advantage to animate and engage your audience, not to your detriment.

How to Take Your Social Back to the Future:

Use automation tools to schedule and repurpose popular content on your site to make sure it gets the visibility it deserves. You can easily see where the gaps between posts lie which will help deliver a consistent social media presence. Always ensure that any scheduled messages are personalised and review periodically to ensure that they stay relevant.

3. Plan Where Wearable Technology May Fit

Back to the Future II was right on the money with their high tech eyewear with the Google Glass being the most highly anticipated tech release for decades. As part of the Google Glass phenomenon lies the adaption of social media and a window of opportunity for early adaptors. With social networks such as Facebook already implementing changes such as facial recognition, similar to Google glass’ functionality of building and shop recognition, clues are out there that wearable technology and social media may be a force to be reckoned with in the future. How to Take Your Social Back to the Future: Don’t ignore the often neglected social network in the social family; Google+. Rumours are indicating that photos taken on the Glass will be instantly saved or shared via Google+ so already having a good foundation on the network will set you in good stead when Google Glass comes our way.

4. Don’t Build A Temporary Home for Content Distribution

The Back to the Future adventures were fleeting visits, somewhere they enjoyed being educated and inspired, but ultimately they return to the time they came from. At Social Media Marketing World 2014, Joe Pulizzi hit home with the fact that social is really rented media. Social media may be the ideal way to promote your brand’s content, but marketers and businesses are having less and less control over their control hubs with blockades such as Facebook algorithm changes. As social networks aim to monetize in more and more areas, losing control is likely to continue.

How to Take Your Social Back to the Future:

Put the majority of your investment in an area that you own and control, like your website and blog. Amplification power of your social networks is still important, but as Joe says, ‘focus on subscribers as your KPI’.

5. Multi- Screening Matters

The 2015 McFly residence had a massive flat screen TV much like any living room you’d walk into today, however the beauty of theirs was that you could watch multiple channels at once. We may not be committing to more than one TV channel at once these days, but we are multi-screening, with audiences watching TV, browsing on an IPad and checking their Twitter feed simultaneously. Twitter activity has been proven by Nielsen as a top influencer in driving ratings and engagement with TV, so if your marketing efforts are both on and offline, try harder to connect the dots. How to Take Your Social Back to the Future: People are more likely to stay in the room and less likely to change the channel during ad breaks if they are multi-screening, according to research by the UK’s Thinkbox and it is said not to influence ad recall. Provide calls to action in ads to stay connected via social channels. Purely online? Engage with your audience by stimulating conversation about programmes and issues you know your audience is interested in. Now we’re only left with the hope that hoverboards become a thing between now and November… We can see those taking the morning commute (and Vine!) by storm.