The nature of Search Engine Optimisation is changing, and marketing strategies need to change along with it in order to keep up with prevalent changes in trends. The year 2013 brought even more significant changes to the industry; changes that will affect how digital marketers and bloggers achieve ranking in search engines moving forwards.
Let’s take a look at the trends that have already emerged this year and how you can use them in order to get the ranking you’re after.
Adapt for other mediums
It seems like everyone and their mothers own a smart phone these days, and it’s the rise of these more technologically advanced phones that has resulted in a shift in SEO. Nowadays, people are just as likely to read content such as blogs and articles on their phones as they are their laptops or PCs. Because of this, more and more websites are producing content that is ‘mobile friendly,’ allowing people to read it from whatever device they choose. Nowadays, a negative experience with a website through a mobile phone can be enough to turn a potential customer, reader or potential client away forever, which will in turn have a negative impact on your ranking.
Put more care into content
Content is important in SEO, that’s a given. However, even if you’re regularly producing high-quality content, that doesn’t mean you couldn’t stand to go one better. Most SEO articles range between 300-500 words and this is considered a decent length for its purpose, but studies have shown that longer articles tend to get more links overall along with higher rankings and traffic. This suggests that people want to connect with the content in more depth; one way to improve ranking then is to begin introducing longer pieces of content, just ensure that the content doesn’t suffer in quality as a result. The more credible and informed the content looks also has an effect, with pieces that make use of data evidence and images being strong contenders for SEO.
Make more use of Social Media
Like smartphones, almost everyone seems to have access to Facebook, Twitter and all other number of social networking sites. As well as being a great place for people to socialise in the digital world, these sites are also hotbeds of current topics, information and the sharing of ideas. Even if you’re not the most active participant in social networking there’ll still be something that you can get out of it. Social media is a huge part of the internet and is also an important aspect of people’s online lives, and to bring it back to the first tip in this blog, many people are now accessing those sites through their mobile phones. Getting yourself an online presence through Facebook and the like not only gives you a new place to post your content, but an audience all ready and waiting to receive it.
Research into Keywords
Keywords are a core aspect to SEO and are intrinsically linked with the production of good quality content. Many who work in the industry will talk your ear off about the importance of keywords when it comes to successful ranking, and to be fair to them they are absolutely right. However, nowadays there’s more call for a comprehensive list of strong key words to use as the basis for your content rather than trying to force keywords into content already written. This is the thing about keywords: not only do they need to be relevant to your content, but also valuable in terms of SEO. This can be a hard balance to strike and one that requires in-depth market research in order to achieve, but the end result will be better ranking.