For those that follow the Silverbean blog, you will be well aware of my views on email marketing; do it well or don’t do it at all. Targeted and personalised communications are key to showing your customers and prospects that you understand what they’re looking for, but aside from this, play a key role in securing inbox placement and avoiding high unsubscribe levels.

So rather than a long-winded rant about the most recent dire email I’ve received, or some words of wisdom on how to do things right, today I thought I’d share this great infographic by online marketing services provider, eCircle which sums up the current state of email marketing very well indeed.

Enjoy.

Customer Service Email