So, you have a blog. You’ve been keeping it up to date, devoting every bit of free time you have to honing and perfecting every word, sentence and turn of phrase you’ve produced, but there’s a problem that you can’t quite shake off: no one seems to be reading it.
One of the reasons that people blog is that they want not only a place to express their opinions and ideas, but they also want an audience to read them. If no one reads what you’ve written, then what was the point in writing it in the first place? This is a common problem for many bloggers, but it’s a problem that is easy to fix by making use of Search Engine Optimisation. Here are the top 5 things to consider when optimising your blog.
1) Keep it relevant
Sounds obvious, doesn’t it? Well, sometimes it’s the most obvious advice gets ignored the most, and this couldn’t be more true when it comes to optimising your blog. While it’s a nice idea that you can use your blog to write about whatever you want, it’s important to remember that not everyone else is interested in what you’re interested in! People read blogs for a variety of reasons – to get information, to widen their perspective, or to look into a current topic that’s caught their eye. Your content should reflect what audiences in order to keep it relevant and to attract viewers. For example, if you’re writing about a certain product, then think about what audiences might want from that product.
2) Link, link, link
When you’ve written up each post, look around for other blogs that you can provide links to for your audience. These should be posts that are similar to yours in terms of style and content in order to create a sense of consistency. The trick here is to encourage other bloggers to provide links to your blog, thereby increasing your readership and helping your blog reach a higher ranking in search engines. Inbound links suggest that lots of different people liked the information provided by you, which in turn will enhance your ranking status.
3) Post Regularly
While you may not to produce fresh content every day or every week, it’s important to try and keep to a regular schedule for posting your blog. Search engines show preference over properly maintained blogs that are regularly updated. It’s easy enough to fall out of the habit and end up sporadically posting the odd piece of new content here and there, but it’s something that you must avoid if you want to make use of SEO properly. Search engines have to stay up to date, and so do you. If someone types your blog into a search engine and ends up with a post that’s months old, it doesn’t reflect well on you or your content.
Another obvious one, but you can never emphasise the importance of correctly placed keywords enough. When you’re getting ready to write a blog post, you will need to have some keywords in mind; these should be relevant to both the content you’re producing and, if possible, the company, brand or product that you’re representing. If you can, make sure a keyword is used in your title or headline. Keywords are a crucial part of SEO so it’s not something you can ignore, even if it can make the writing process a little more complicated (we’ve all had that moment where we just can’t figure out how to slip a keyword into a sentence naturally).
5) Make it accessible
No matter what it is you’re trying to do with your blog, always remember that your writing needs to be readable. Not just readable to you, but to everyone else. While it might be tempting to flex your creative muscles and start throwing in some terminology here and there, some specialist terms you know of, or even just overstating things with ten words when one would do, you must resist it in order to achieve good SEO. Keep your content simple, accessible and understandable; not everyone knows what you know.