Aphrodite is a men’s designer clothing and footwear retailer, founded in 1994. They are official stockists of a number of luxury labels and brands in clothing, footwear and accessories.
The brand had a relatively stagnant Instagram following, averaging at 50 new followers a week. They also weren’t being listed for all new arrivals on tier 1 publishers, such as The Sole Supplier. If Aphrodite’s new arrivals were listed on The Sole Supplier, it was not in a preferred position, often meaning their stock would not sell out on release