Working in collaboration with Google, we piloted their new Brand Lift scheme to improve brand awareness and ad recall for Berghaus.
OUR APPROACH CONSISTED OF 5 MAIN TARGETING OPTIONS:
Targeting users where their browsing behaviour suggests they have an involvement in our chosen targets, such as runners, outdoors enthusiast and winter sport lovers.
This option targeted users whose browsing and search behaviour suggested they are in-the-market for associated product categories, such as Outerwear, Activewear & recreational equipment.
Targeting videos within relevant YouTube categories, such as ‘Outdoors’, ‘Cycling’ and ‘Hiking’.
Users using YouTube search to look for ‘Berghaus’ terms.
Users using YouTube search to look for Berghaus technologies; ‘GoreTex’, ‘Hydroshell’, etc.