THE SITE MIGRATION
As soon as Care Shop began to make plans for a new website, Silverbean became involved from the very beginning, which allowed us to work alongside their developers to ensure that any potential SEO pitfalls were avoided and industry best practices were adopted early.
As well as delivering SEO recommendations, we were able to access the development site as it progressed through the build. This enabled Silverbean to fully understand the opportunities available and maximise on these with newly optimised content.
Once the site was ready for migration, we oversaw the whole process, including the development of a redirect map ensuring that URLs for over 5,000 product lines were redirected to the right place on the new website. All of this helped to make the site migration go extremely smoothly, both in terms of customer experience and search visibility.
THE CONTENT OPTIMISATION
Once the site migration had taken place, this gave us an excellent grounding to carry out content optimisation work to help boost the visibility of key product categories even further. We started out by optimising an extensive selection of content. Alongside this work, we created blog posts on related topics, with strong internal linking between the blog and the product pages, to help build topical and semantic relevance right across the site.
Before delivering any content, Silverbean always spend time getting to grips with a business, including understanding their target audience, tone of voice and business objectives. By fully understanding Care Shop’s needs, Silverbean were able to deliver work with a high level of attention to detail, resulting in useful content which was helpful for the user as well as increasing the search visibility of those products and categories.