British makeup artist Charlotte Tilbury is one of the United Kingdom’s most famous experts in the makeup industry. In summer 2013, Tilbury launched her own line of luxury cosmetics at London’s Selfridges. The brand quickly became popular and after immense success in the UK, the brand went stateside.
Having successfully launched and progressed the Charlotte Tilbury UK Affiliate Programme, the Silverbean team initially commenced a three month consultancy campaign in North America for the brand. Silverbean were brought in to provide a proactive approach to campaign management and expert market knowledge, in order to achieve ambitious targets.