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Craghoppers – Affiliate Marketing

Performance Case Study

Who is the client?

Craghoppers is a British outdoor clothing manufacturer and supplier that was founded in Batley, West Yorkshire. Craghoppers was established back in 1965 and they are part of the Regatta Group. The company was set up by outdoor enthusiasts who were planning an expedition to climb Mount Everest.

What did they want to achieve?

Silverbean have been working with Craghoppers for over 3 years now, after they partnered with us for our expertise in affiliate programs.

Specifically for 2015, Craghoppers wanted to increase revenue by 10% year on year through the channel.

How did we affect performance?

Silverbean quickly noticed that we could utilise key affiliates to gain additional exposure for the brand and push sale messaging to a new audience. After initial issues with online sales, that did not help to spike the promotion, we were not seeing traction like we normally do. Silverbean (not one to be beaten!) began to research top influencers within the sector and began to build strong relationships. As a result of this, it increased sales substantially across digital.

The Results

A look into some of our figures we gained for Craghoppers, you can see an impressive improvement in January/February 2015 looking at the YOY data...


increase in clicks


increase in orders


increase in revenue


increase in conversion rate

Working with Silverbean over the past few years has been fantastic for us, and the results we have achieved have far exceeded our expectations. Nic and the team are constantly coming up with innovative ideas and concepts to drive the program forward.

James Pickford
Digital Marketing Manager

Craghoppers saw a 133% increase in revenue
Want to find out more?