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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

Explore! Worldwide - Unified

This image shows Silverbean's client Explore! adventure holiday

THE RESULTS WE ACHIEVED

  • 104% YoY increase in bookings (online and by telephone)
  • 231% YoY increase in online bookings
  • 363% YoY increase in online booking revenue

The key problem:

Explore! Started working with Silverbean as they needed support to develop and unify their digital marketing activity.  They understood the benefits of a centralised digital marketing campaign with all channels working together to deliver a better customer journey and increased objective performance in the short and long term.

Explore! Had both short and long term objectives they needed to achieve, as well as a desire to create a singular marketing experience regardless of the channel the customers interact with.

Who is the client?

Founded in 1981, Explore are a specialist small-group adventure holiday travel company.  They are one of the most trusted adventure tour operators in the UK and they currently have over 500 trips across 120 countries. The range of trips include walking and trekking tours to polar voyages, family adventure holidays, cycling tours to list only a few.

The Silverbean approach to the objective

Strategic

  • Through our UNIFIED marketing service, we were able to analyse the channels being marketed and identify where any gaps or overlaps may be between the services.
  • Work with Explore! to create a unified marketing strategy which can be rolled out to the marketing channels to create a uniformed marketing experience.
  • Each individual digital marketing channel created individual strategies which all fed into the overall unified strategy and the business objectives.  The overall performance was then managed centrally and changes made to the channel strategies when applicable to enhance the overall performance.

363%

YoY increase in online booking revenue

What the client says

Silverbean work flawlessly as an extension of our internal team and any challenges that arise, we face together. Since unifying our marketing activities, I have been continually impressed by the helpfulness and efficiency of the whole team. Our PPC performance has dramatically improved and the level of detail and expertise we get from the SEO team is outstanding.

Sarah Fowler

Head of Marketing

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Andy or Jack for a friendly chat today.

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