HelloFresh are a subscription model recipe box service, with a strong presence in the UK. They sought to increase brand awareness in the UK market and attract new customers to their site.
February 2018 was HelloFresh’s first February with a live affiliate programme and outreach channel, both of which Silverbean manage. Following a traditionally busy January, HelloFresh wanted to keep the momentum going by sparking interest in the brand around Valentine’s Day, with a focus on encouraging people to cook a meal with their loved one.