Modibodi

About the client

Modibodi creates period, leak and sweat-proof underwear. Using patented ultra slim, absorbent and breathable technology, Modibodi underwear provides a sustainable and comfortable alternative to disposable products.

With custom product ranges for pee, periods, sweat, incontinence and leaks – Modibodi caters to a wide audience of men, women and teenage girls.

Client challenge

With affiliate activity already live in Australia and the UK, Modibodi needed a partner to streamline these existing programmes and manage launch campaigns into new territories: the US, France and Germany.

Silverbean worked with the Modiboi team to revamp its existing affiliate activity, creating a framework that allowed scalability but also customisation to reflect the nuances of each local market the brand was entering.

The core objectives of the campaign

  • Streamline existing campaigns – reduce cost per acquisition (CPA), improve revenue and return on advertising spend (ROAS).
  • Expand the client’s programme from two countries to five countries.
  • Drive brand awareness with upper funnel relationships.

Our approach

Strategic:

  • Undertook a review of ongoing UK and Australia activities
  • Created a global framework applicable to new markets
  • Created and tailored customised strategies for each new territory

Tactics:

  • GAP audit of existing programme to identify optimisation opportunities
  • Critical review of existing publisher performance to define global partner value model aligned with Modibodi’s outcomes
  • Technology review to launch new market strategies and align activity
  • Market research to create highly relevant local market recruitment lists
  • Phased publisher recruitment to focusing on conversions and building awareness
  • Alignment with global PR teams to support global activity with specific affiliate activities

The results

Silverbean conducted a GAP audit of the company’s Australian and UK strategies and optimised programmes to streamline performance. This resulted in a 45% reduction in CPA, 76% improvement in ROAS and 24% achievement over target within the first three months.

We applied the new framework to the brand’s programmes in the USA, France and Germany from launch, which enabled rapid, optimised growth within each country. We paired the streamlined process with a strong launch strategy, securing media coverage in local market media publications.

Within the first three months all countries had exceeded targets, USA (+431%), Europe (+644%), achieved a CPA below $4 and strong ROAS of $15.95 (Europe) and $19.75 (USA).

Where can you go next?

If you would like to discuss your expansion plans into APAC, get in touch with our Associate Director in Australia, Annabel Gray by calling 0431 270 248, drop her an email or follow this link to our contact page.