The festive period is one of the most profitable times of the year for retail brands. Due to the high stakes, affiliate marketers are under pressure to drive maximise revenue at the lowest cost.
We’ve worked closely with N.Peal since 2014, supporting the luxury brand across a multitude of digital channels both in the UK and US markets. Due to the prestigious nature of the retailer, which specialises in products made from the finest quality Mongolian cashmere, it’s important to protect the brand throughout any marketing campaign, and especially those in the affiliate realm.
The predominantly sales-orientated channel is most frequently used by brands to close sales at the checkout through voucher codes and cashback sites. However, in recent years, the rise of content publishers has allowed luxury retailers such as N.Peal to take advantage of a new wave of affiliate opportunities, without relying too heavily on discounting.
One of the biggest developments in the affiliate marketing industry has been the rise of influencers. For N.Peal’s festive campaign, we identified and approached relevant influencers with the aim of gaining coverage across a number of media, including on YouTube and Instagram. This activity would then funnel into website visits and, ultimately, sales.