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N.Peal – SEO

Performance Case Study

Who is the client?

N.Peal is a luxury cashmere and fur retailer, specialising in products such as sweaters, scarves, pashminas and cardigans. The company has been trading since 1936, making it the oldest cashmere store in London, and one of the oldest in the UK.

What did they want to achieve?

N.Peal wanted to continue building their online presence in 2015, with the SEO goal of increasing both organic traffic and revenue.

How did we affect performance?

Building on the success of 2014, Silverbean combined fixing the remaining high priority technical issues along with helping N.Peal craft optimised content, that appealed not only to search engines, but also their target market. This approach ensured that pages were being ranked effectively and were more likely to convert. Silverbean also worked closely within brand guidelines to create a new, more user and SEO friendly content outlet and produced the subsequent content, allowing N.Peal to further build their brand presence online and rank highly for an ever growing number of long tail key phrases.

The Results


increase in organic traffic


increase in organic page views


increase in organic revenue


increase in organic transactions


increase new users from organic

The team at Silverbean are great to work with, as well as their expertise in search they also have a real understanding of our brand, our heritage, our product and importantly, our customer. They work as an extension of our team and we face the challenges and successes of growing our online business together. We’ve made some positive changes with key technical improvements and the re-launch of our blog onto the Wordpress platform. These steps are already helping to increase awareness of our brand, as well as giving a boost to orders and revenue as we come into our peak trading period

Phil Myerscough
Head of Ecommerce

N.Peal saw an impressive 113% increase in organic traffic
Want to know more? Contact us.