Our initial game plan with New Era included consolidating existing affiliate networks for greater control and to enable cross-territory partner collaboration, such as multi-territory campaign launches with shopping aggregator Lyst and tech provider SaleCycle.
The game plan also included rolling out budget maximisation tactics, alongside comprehensive reviews of existing partners. This allowed us to ultimately free up budget to enable effective expansion of affiliate activity in Germany and France whilst growing in the UK. Our monthly year-on-year growth targets averaged between 40% and 150%.
Will Hill, account manager at SaleCycle, said: “We started a basket abandonment campaign for the UK region and then expanded to the DE & FR regions, using a 2 cycle approach to optimise performance.”