OKA Direct

The client

Established in 1999 as an interiors mail order catalogue, OKA offers an entire range of products for the home, including sofas, upholstered furniture, dining tables and chairs, curtains, storage, beds, headboards and linen, rugs, lighting and so much more. They also offer worldwide delivery.

OKA has developed into a multi channel retailer currently operating 11 shops across the United Kingdom, alongside a mail order, online and trade service.

OKA’s challenge was to increase revenue through the affiliate programme. We had to be very strategic in our approach to building revenue via this channel, working with fashion and furniture content affiliates as well as established voucher code and cashback publishers, whilst preserving the high-end standard of the OKA brand.

Our objectives

The client asked us to focus on building the affiliate programme through targeting specific content publishers, as well as ensuring a strong affiliate mix for the programme.

Our approach

Strategic

  • Silverbean focused attention on integration to ShopStyle, SheerLuxe and various smaller blogs, as part of a targeted content publisher strategy.

Tactical

  • We ensured that potential affiliates have been supplied with all the tools they need to promote the brand, including unique content, specific offers and competitions.
  • We also researched and targeted niche affiliates to push traffic and converting them on-site with the help of Yieldify and Ve Interactive technology.

The results

  • Overall revenue uplift reached 105.2% over 12 months, with over 12% of online sales generated via the Affiliate Programme.
  • Revenue via organic channel increased by 70.1% over 12 months.
  • Direct revenue increased by 178.3% since Analytics Tracking was set up.
  • This effect can be seen as an increase in brand awareness generated through affiliates.

Partnership Marketing news
delivered straight to your inbox

Loreal
New Balance
N Peale
Clarks
YvesSaintLaurent
OKA
Hello Fresh
Monnier Freres
Simba
The Ticket Factory
L.K. Bennett
ATG