Brand protection at its best
To safeguard brand protection, we were strategic in our approach to building revenue via the affiliate channel. By building relationships with premium affiliates at all stages of the funnel, team Silverbean targeted upper-funnel publishers including luxury fashion and high-end furniture content affiliates, and lower-funnel publishers including established voucher code and cashback publishers. Not only did this ensure the preservation of OKA’s high-end standard and brand identity, it also established a strong affiliate mix.
Content is king
With a focus on the brand’s upper-funnel partners, we developed a targeted content publisher strategy, recruiting key publishers to ensure the brand was being seen by their target audience. This included integrating with digital shopping platform ShopStyle, online fashion publication SheerLuxe and various smaller blogs to drive continued brand awareness and develop strong touchpoints throughout the consumer journey.
Levering top tech and tools
Finally, the Silverbean team supplied affiliate partners with all the tools they needed to promote the brand, including unique high-end content, bespoke offers and exclusive competitions. As part of our content publisher strategy, we researched and targeted niche affiliates to push traffic to the OKA website, converting them with ecommerce software Yieldify and Ve Interactive technology.