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oki-ni – Affiliate Marketing

Performance Case Study

Who is the client?

With over ten years’ experience, oki-ni is one of the world’s leading online fashion retailers, specialising in high-end fashion products from globally-recognised designers and up-and-coming fashion talent. Each season they showcase the best that the fashion world has to offer, presenting it in a rich and innovative environment.

What did they want to achieve?

With this campaign, oki-ni’s aim was to increase their social following through Instagram, enhancing the brand’s profile.

How did we affect performance?

We collaborated with the number one Premier Menswear and Lifestyle publication, Hypebeast, in conjunction with the release of the anticipated Adidas x Kanye West Yeezy Boost. We decided the best way to do this was through the creation of a giveaway competition through the channel. By using Hypebeast’s loyal following of nearly 2 million, oki-ni received huge brand exposure and dramatically raised the profile of the brand. After the success of this competition, we are thinking what can we do bigger and better next!

The Results


shares within first hour of posting, 60,000 in total over the first 7 days.

Over 10,000

entries in total, resulting in a substantial increase in the database size (10,000+).

Total Instagram following increased from 18,000 to 29,000 within 48 hours and final uplift to 31,000.

Silverbean provides excellent client services and affiliates relationship management. With great support from the agency, the competition was a massive success which delivered strong growth on our social following and engagement, traffic and brand awareness.

Yui Pang

Want to know more about the results we achieved for oki-ni?
Contact us