Rowlands Pharmacy – SEO

Performance Case Study

Who is the client?

Rowlands Pharmacy is the longest-established community pharmacy and chemist chain in the UK. In addition to a prescription dispensing service, Rowlands Pharmacy sells over-the-counter medications and treatments, health supplements, beauty products, perfumes, and weight loss products.

What did they want to achieve?

Rowlands were looking for an SEO campaign that could be integrated as part of a wider unified marketing strategy and a team that could work closely with their development agency and PR partners.

Silverbean identified that the majority of the site’s traffic and revenue was generated by slimming products and decided to implement a strategy to shift this reliance.

How did we affect performance?

After identifying a number of on-site issues with the website, Silverbean focused heavily on technical SEO and worked closely with Rowland’s development agency, Enigma Interactive, to implement a number of improvements. This was to ensure that the site was fully visible to the major search engines and that our content optimisation and blog strategy could have the maximum impact.

The Results

After Rowland's Pharmacy partnered with Silverbean there has been some fantastic results:


increase in organic traffic to target categories

Average ranking increased by 25 places


new keyphrases ranking since January

I have had the great pleasure of working with Silverbean and would use the following words to describe them… creative, realistic, approachable, results-driven, dedicated and amazing! They are also very personable and I regard them as a valuable arm of my team. They are a brilliant group of digital experts and I would have no hesitations in recommending them. Fabulous.

Rod Grundy
Internet Pharmacy Manager

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