Our first action was to put them in the best possible place to succeed. To do this we suggested moving to the OMG affiliate network which specialises in finance merchants. We then worked with Shepherd’s Friendly to come up with a commission structure that was attractive to affiliates but also worked within their margins. This was a work in progress and over the first few months we optimised commissions to make sure they worked for all parties.
On their previous network, cash-back affiliates had performed well, but as their competitors previously offered a lot more commission, this was an area we addressed straight away.
Shepherd’s Friendly created co-branded landing pages and we worked with the cash-back affiliates to make sure the merchant pages were optimised accordingly.
To ensure that all activity on the program was as transparent as possible, we used a project management tool that was updated daily to allow Shepherds Friendly a full overview of what we were doing.