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Tracking the Sales Funnel – Analytics/Optimisation

Development Case Study

What development did we aid?

Data and insight are two of the biggest weapons for the 21st century marketer, but what happens when you have neither of these?

How are you going to ever know which parts of your sales funnel or signup form are failing with them?

Here at Silverbean we pride ourselves on measuring our client’s key conversions and sales funnels well. We can track any form fill or goal conversion funnel using virtual pageviews, and these are set up using Google Tag Manager, meaning that there is no need for your development team to ever get involved.

This allows for your key business objectives and funnels to be more closely monitored for bottle necks and problem areas.

 

 

Key development factors:

Here’s an example of an 18 step questionnaire, where we track each individual questions success rate:

Sales Funnel Tracking 1

We then created the following ‘Goal Funnel’ within Google Analytics so that it would easily identify drop off and problem questions:

Sales Funnel Tracking 2

Collecting information like this means that we can recommend ways to improve conversion for one of Nutricia’s key business objectives.

The Results

The Results

Access to a wealth of data not previously available

Opportunity to identify bottlenecks in the sales funnel

Easily improve conversion of key onsite conversions

Want to gain extra insight like Nutricia?
Contact us.