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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

TRAIDCRAFT: CREATIVE CAMPAIGN

This image shows our SEO client Traidcraft -

THE RESULTS WE ACHIEVED

  • +18% growth in website visits comparing 2016 to 2015.
  • +23% growth in Black Friday online sales comparing 2016 to 2015.
  • +6% growth in ‘Black Friday’ weekend sales (Fri-Sun) comparing 2016 to 2015.

The key problem:

For many years, Traidcraft have pioneered an alternative ‘Black Friday’ campaign – #JustFriday – encouraging people to shop more consciously and rally against the needless aggression and thoughtlessness that is ingrained within the ever-growing culture associated with commercialism and mass marketing holidays. They approached Silverbean to assist with promoting this message online.

Who is the client?

Traidcraft jointly founded the Fairtrade Foundation in 1992 and helped establish the standards that underpin today’s well-known Fairtrade mark. As a specialist retailer or fair trade and organic goods, Traidcraft’s carefully curated collections include: handcrafted ethical gifts, homewares, fashion and hand-harvested foods – all sourced from fair trade co-operatives, traditional artisans, and small-scale growers around the world.

Core objectives of the campaign

  • Improve the organic reach/visibility of the #JustFriday campaign compared to 2015.
  • Encourage more people to shop consciously throughout this period.
  • Create a visual campaign that will stand out above the rest.

The Silverbean approach to the objective:

Strategic

  • Creation of a video to showcase the #JustFriday campaign and take advantage of the rising trend in the consumption of video content.
  • Development of accompany content to accelerate the campaign in search engine results pages (SERPs).

Tactics

  • Deploy the content and campaign collateral across both: traidcraftshop.co.uk and traidcraft.co.uk to maximise visibility and reach.
  • Develop a video promotion with a profound message and script, specifically designed to resonate with users, and based on industry guidelines.
  • Develop accompanying content to further optimise the campaign landing pages for related and relevant queries.
  • Track the journey between the two websites and their online coverage.

23%

growth in Black Friday online sales

comparing 2106 to 2015

What the client says

Fantastic sales performance – this ultimately means that we have made a different to people’s lives across the world.

Joseph Marsh

Digital Marketing Manager

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Kate or Martyn for a friendly chat today.

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552