For many years, Traidcraft have pioneered an alternative ‘Black Friday’ campaign – #JustFriday – encouraging people to shop more consciously and rally against the needless aggression and thoughtlessness that is ingrained within the ever-growing culture associated with commercialism and mass marketing holidays. They approached Silverbean to assist with promoting this message online.
Traidcraft jointly founded the Fairtrade Foundation in 1992 and helped establish the standards that underpin today’s well-known Fairtrade mark. As a specialist retailer or fair trade and organic goods, Traidcraft’s carefully curated collections include: handcrafted ethical gifts, homewares, fashion and hand-harvested foods – all sourced from fair trade co-operatives, traditional artisans, and small-scale growers around the world.
Fantastic sales performance – this ultimately means that we have made a different to people’s lives across the world.
Digital Marketing Manager
We helped outdoor clothing company, Craghoppers, to achieve a 133% increase in revenue via affiliate marketing.
Read about how we sustained revenue growth with luxury retailer, MOONIER Freres, in this Silverbean case study.
We achieved a 60% increase in order numbers for luxury handbag designer Lulu Guinness.