All of our latest thinking,
insights and opinions from
the team

Putting our people first: our COVID-19 statement

At both Silverbean and AGY47, we recruit on attitude rather than aptitude. It’s at times like this when that really pays off.

Our people are outstanding at pulling together. My job as CEO is to ensure I create the environment where they are safe and supported first, and then provide what they need to do what they do best.

Top tips for an effective festive Affiliate Marketing campaign

It's true what they say: Christmas does seem to come earlier every year. Make sure you're planning your festive affiliate marketing campaign correctly to get the most from this peak purchasing season.

Top Affiliate Marketing tips for luxury brands

Affiliate marketing for luxury brands isn’t easy, but it can be very rewarding. When it comes to implementing an effective Affiliate Partner programme for a prestige brand, brand protection should always be at the forefront of your mind.

Brand Protection for Affiliate Marketing

As a leading affiliate marketing industry operating worldwide, we’re often asked about how to protect your brand when running an Affiliate Partner Programme. We’ve worked with luxury brands all over the globe, including prestige beauty brand, Charlotte Tilbury.

Why luxury beauty brands are embracing Affiliate Marketing

In the past, the luxury beauty industry was hesitant to fully embrace the affiliate channel. However, over the last few years, the affiliate landscape has changed and, as a result, these high-end brands are adopting the affiliate channel.

Poor planning promotes poor performance

They say Poor Planning Promotes Poor Performance - that’s the clean version, anyway. The affiliate channel is a perfect example of this - allowing yourself (and your publishers) plenty of time to come up with a suitable strategy, book exposure and coordinate all your marketing efforts ensures your campaign performs as well as it can, with minimal fuss.