Creating successful partnerships is a key ingredient in building an effective campaign. However, the time and money spent on generating this may not be viable for all businesses.
The Silverbean affiliate team work with a wide variety of publishers, many of whom can cross over into working very well with different industries and clients. We have strong relationships with the top players, including voucher code and cashback sites, but also value our work with niche content affiliates and bloggers.
We work with some very specialist publishers, and having these connections allows us to find out first about the best ‘blink and you miss it’ opportunities. We’ll introduce you to key publishers, so you can benefit from these relationships too.
Changes to the marketplace have meant increased importance placed upon a varied affiliate mix. Brands should never be too reliant on one type of publisher or partner.
For example, when we first started working with ATG Tickets, the programme was made up of nearly 50% voucher code and discount partners. The ticketing retailer was failing to reach new customers as well as those higher up in the sales funnel. Through careful assessment of existing partners, and acquisition of new publishers, we were able to reduce the programme’s voucher code contribution from 43% to 9% – all while maintaining projected growth.
Content partners could be anything from global news networks to social media influencers. We know how to navigate this minefield and form long-lasting, relevant partnerships that will benefit your brand in the long term – all within your budget.
We’ve secured unique collaborations for our clients with big-name bloggers such as In the Frow, Glam & Glitter, and Lydia Millen Gordon. Our little black book is bursting with names of powerful and authoritative influencers already working with luxury retailers all over the world.
Additionally, our unique influencer network tool means that we have access to 3.5 million influencers across the world, with our bespoke dashboards providing detailed data on their impact and reach. This gives us the ability to work with the right influencers for your brand, ensuring they are reaching the right audiences and having the right impact on your business objectives.