About Us Our Story Our Locations AMR APAC EMEA What We Do Our Approach Partner Recruitment Program Maturity Vertical Expertise Our Services Traditional Affiliate Marketing Strategic Content Partnerships Influencer Marketing Search Partnerships App Partnerships Brand to Brand Partnerships Our Work Case Studies Resources Blog News Events Podcast Health Check Program Audit Careers Careers & Culture Diversity, Inclusion & Equality Our People Agenda Contact About Us Our Story Our Locations AMR APAC EMEA What We Do Our Approach Partner Recruitment Program Maturity Vertical Expertise Our Services Traditional Affiliate Marketing Strategic Content Partnerships Influencer Marketing Search Partnerships App Partnerships Brand to Brand Partnerships Our Work Case Studies Resources Blog News Events Podcast Health Check Program Audit Careers Careers & Culture Diversity, Inclusion & Equality Our People Agenda Contact Twitter LinkedIn Instagram Results that matter. Is your affiliate program performing to its fullest potential? Find out with our free health check tool. Affiliate Program Health Check Silverbean Insights Affiliate Program Health Check Affiliate Program Health Check How many affiliate opportunities are you missing out on? Take our five minute quiz to find out your optimisation score How would you define your affiliate and partner strategy at the moment?* No strategy and reactive planning Simple strategy aligned with business objectives Proactive defined affiliate and partner objectives and strategy to drive growth Where does the bulk of affiliate revenue and spend currently sit within your user journey?* I have no program, or the majority of affiliates target customers at the point of purchase Multiple stages; primarily evaluation, selection, purchase Most stages including motive development and research What does your affiliate mix look like (which affiliates generate the most traffic/revenue)?* Zero revenue or heavily dominated by voucher and cashback or similar A good mix of traditional partnerships (employee benefit, voucher, cashback, closed user group, social, tech) A good mix of traditional partnerships plus content and/or influencers contributing to traffic and sales As above, plus brand partnerships and content aligned with SEO strategy How does the affiliate channel align with other digital marketing channels?* It doesn’t It aligns with the work we're doing via some other digital channels, such as paid and email It aligns with all of our digital marketing channels How do you make decisions within the affiliate channel?* Blanket decisions made without using data Decisions made using core KPIs gained from network data only Decisions made using network and other analytics data to segment Decisions made using all the data above, plus a SaaS platform to pivot performance and results What does your commission structure look like?* All affiliates are paid the same Commission groups vary the commission paid Bespoke commission based on SKU/ product category to take into account margin How do you currently track affiliate performance?* Using spreadsheets, codes or UTM (GA based) Using a recognised affiliate network Using multiple affiliate networks or platforms across multiple territories Using a SaaS network or via your own ambassador program What resource is currently given to the affiliate and partner channel?* In-house resource that works across multiple channels In-house resource whose sole job is to manage affiliate and partnerships A bespoke specialist agency Dedicated in-house and specialist agency resource Who owns the affiliate and partner channel performance internally?* Digital Marketing Manager Performance/Affiliate Marketing Manager Partnerships Director Other First Name* Last Name* Email* Phone*Consent* I agree to receive useful insights by email.* STAY IN THE KNOW Receive key affiliate and partnership marketing insights, delivered straight to your inbox. Subscribe GLOBAL AFFILIATE & PARTNERSHIP MARKETING PULSE Download our annual industry report to uncover insights and trends shaping the affiliate and partnership channel. Download now FREE AFFILIATE PROGRAM AUDIT Let us show you what results you should be getting. Claim now Network and technology partners Love inspiration, seeing measurable results and working with people who truly care? Discover how we build next-level affiliate & partner marketing programs with forward-thinking marketing teams. Get in touch