Silverbean Insights Affiliate Program Health Check

Affiliate Program Health Check

How many affiliate opportunities are you missing out on?

Take our five minute quiz to find out your optimisation score

How would you define your affiliate and partner strategy at the moment?*

No strategy and reactive planning

Simple strategy aligned with business objectives

Proactive defined affiliate and partner objectives and strategy to drive growth

Where does the bulk of affiliate revenue and spend currently sit within your user journey?*

I have no program, or the majority of affiliates target customers at the point of purchase

Multiple stages; primarily evaluation, selection, purchase

Most stages including motive development and research

What does your affiliate mix look like (which affiliates generate the most traffic/revenue)?*

Zero revenue or heavily dominated by voucher and cashback or similar

A good mix of traditional partnerships (employee benefit, voucher, cashback, closed user group, social, tech)

A good mix of traditional partnerships plus content and/or influencers contributing to traffic and sales

As above, plus brand partnerships and content aligned with SEO strategy

How does the affiliate channel align with other digital marketing channels?*

It doesn’t

It aligns with the work we're doing via some other digital channels, such as paid and email

It aligns with all of our digital marketing channels

How do you make decisions within the affiliate channel?*

Blanket decisions made without using data

Decisions made using core KPIs gained from network data only

Decisions made using network and other analytics data to segment

Decisions made using all the data above, plus a SaaS platform to pivot performance and results

What does your commission structure look like?*

All affiliates are paid the same

Commission groups vary the commission paid

Bespoke commission based on SKU/ product category to take into account margin

How do you currently track affiliate performance?*

Using spreadsheets, codes or UTM (GA based)

Using a recognised affiliate network

Using multiple affiliate networks or platforms across multiple territories

Using a SaaS network or via your own ambassador program

What resource is currently given to the affiliate and partner channel?*

In-house resource that works across multiple channels

In-house resource whose sole job is to manage affiliate and partnerships

A bespoke specialist agency

Dedicated in-house and specialist agency resource

Who owns the affiliate and partner channel performance internally?*

Digital Marketing Manager

Performance/Affiliate Marketing Manager

Partnerships Director

Other

First Name*

Last Name*

Email*

Phone*

Consent*

I agree to receive useful insights by email.*

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Results that matter.

Affiliate Program Health Check

How many affiliate opportunities are you missing out on?

Take our five minute quiz to find out your optimisation score

STAY IN THE KNOW

GLOBAL AFFILIATE & PARTNERSHIP MARKETING PULSE

FREE AFFILIATE PROGRAM AUDIT

Network and technology partners

Love inspiration, seeing measurable results and working with people who truly care?
Discover how we build next-level affiliate & partner marketing programs with forward-thinking marketing teams.

Results that matter.

Affiliate Program Health Check

How many affiliate opportunities are you missing out on?

Take our five minute quiz to find out your optimisation score

STAY IN THE KNOW

GLOBAL AFFILIATE & PARTNERSHIP MARKETING PULSE

FREE AFFILIATE PROGRAM AUDIT

Network and technology partners

Love inspiration, seeing measurable results and working with people who truly care? Discover how we build next-level affiliate & partner marketing programs with forward-thinking marketing teams.

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Love inspiration, seeing measurable results and working with people who truly care?
Discover how we build next-level affiliate & partner marketing programs with forward-thinking marketing teams.