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Webinar: Brand to brand partnerships and driving mutual growth

Take a deep dive into brand to brand partnerships with Silverbean’s performance account director, Nic Yates, and senior affiliate & partnerships manager, Anthony Bingham.

They were joined by guests James Cristal, senior partnerships manager at Motorway and Rob Hanlon, global partnerships director at Readly, discussing the benefits of B2B partnerships, the importance of tracking capabilities, the different roles in partnership management and how to discern which partnerships are right for your business.

This webinar is courtesy of PI Live Global and PerformanceIN.

View the masterclass