With the mass shift to online, DTC brands are reviewing their wholesale policies. However, it can still be a challenge for brands to stand out against resellers and wholesalers, and also their competitors online.
We’re moving closer and closer to a cookieless world, and companies such as Apple and Google are increasingly limiting dataflows with new privacy updates. As such, there has never been a more important time to move to a server-to-server affiliate tracking solution.
The last few years have seen many brands develop with a growth marketing mindset - attracting more customers, and learning how to retain them for longer.
In partnership with AWIN Global, we looked at key food and drink sector insights from 2020 and discussed how brands can use these learnings going into 2021.
What did we learn over November’s key trading days, and what can we take into last-minute Boxing Day planning, January sales and strategy for 2021?
How do you ensure your commission structure is optimised to reward your affiliate marketing partners fairly?
Coming to the close of the shocker of the year that is 2020, we take time to reflect on how the fashion industry is evolving, and what that means from a marketing perspective.
How can you maximise your programme and ensure you’re reaching the right audience at the right time?
If you would like to see what results you should be getting one of our team would love to talk to you.
All of our clients benefit from short term wins and sustainable long-term growth
“The team is innovative and they always think outside the box in terms of how they can drive growth to our affiliate programme.”
Pamela Clapp, Marketing Director, Monnier Frères
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