It's true what they say: Christmas does seem to come earlier every year. Make sure you're planning your festive affiliate marketing campaign correctly to get the most from this peak purchasing season.
Affiliate marketing for luxury brands isn’t easy, but it can be very rewarding. When it comes to implementing an effective Affiliate Partner programme for a prestige brand, brand protection should always be at the forefront of your mind.
The conventional affiliate network industry is being disrupted by the emergence of the SaaS platforms, which is creating a global battle for dominance in the market. But who is going to win?
As a leading affiliate marketing industry operating worldwide, we’re often asked about how to protect your brand when running an Affiliate Partner Programme. We’ve worked with luxury brands all over the globe, including prestige beauty brand, Charlotte Tilbury.
In the past, the luxury beauty industry was hesitant to fully embrace the affiliate channel. However, over the last few years, the affiliate landscape has changed and, as a result, these high-end brands are adopting the affiliate channel.
They say Poor Planning Promotes Poor Performance - that’s the clean version, anyway. The affiliate channel is a perfect example of this - allowing yourself (and your publishers) plenty of time to come up with a suitable strategy, book exposure and coordinate all your marketing efforts ensures your campaign performs as well as it can, with minimal fuss.
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