Deep Dive: The Benefits of Brand to Brand Partnerships
Deep dive into the benefits of brand-to-brand partnerships with PerformanceIN, featuring our very own Nicholas Yates, Head of Global Affiliate Partnerships.
The benefits of brand to brand partnerships are obvious. They are the perfect way to leverage individual brands’ channels and audiences to increase awareness, engagement and sales for both parties in a way not rivalled by other strategies. The popularity of these partnerships is rising. Many brands are in search of new ways to scale their performance marketing in order to drive profit and growth, and brand to brand partnerships can be the answer to this.Read more