Become an expert in your target market and uncover local opportunities you may not have thought about. We manage affiliate programmes in 11 countries, so we know how to spot those key opportunities when they arise, and where they lie right now.
When taking New Balance’s affiliate programme from national to international, we introduced leading partners in each new market using our three As approach: Acquire, Activate and Amplify partners. This ensured the programme had a strong mix of partnerships in each territory, and more importantly ensured they were order-active partners, driving revenue for the brand!
We also paired this with other tactics; we ran exclusive promotions on high stock products, supported end of season sale launches in all territories and launched seasonal promotions. It’s a good idea to make a note in your diary of the key calendar dates in the countries in which you operate – this way, you won’t miss out on any hot shopping dates such as Thanksgiving, Singles Day, Black Friday and Cyber Monday.